Amazon’s outbound delivery service for online purchases will begin shipping on Monday, a key step in the company’s push to win back customers who were turned off by the company when it was founded in 2006.
Amazon’s fulfillment services, which now include online ordering and fulfillment, offer customers the chance to order goods in advance from suppliers before they’re delivered, including delivery from Amazon itself.
Amazon already ships its online orders in-person to its fulfillment centers, but it is expanding the service to the fulfillment centers of other brick-and-mortar retailers as well.
Amazon is launching the service with three new fulfillment centers: in Seattle, Portland and Los Angeles, as well as a fourth center in New York City.
Amazon says the service will be available in the U.S. by the end of next week.
The company says it has delivered $4.7 billion worth of orders to more than 7,500 fulfillment centers since the service launched in April, and that the fulfillment rate will continue to improve.
Amazon also said it will add another fulfillment center in California in the next few months, as it continues to roll out its fulfillment services in other states.
Amazon launched the service in March to help customers shop for books and other online products.
The fulfillment service will cost $99 per person, but customers can add extra items or services to their orders, including Amazon Prime, which allows them to get special discounts on purchases.
Customers can also choose to pay extra for the ability to pick up their orders at Amazon’s warehouse in San Francisco, where they can pick up and deliver the goods to their doorsteps, rather than shipping them to the warehouse in Seattle or Portland.
Amazon has been aggressively trying to make its outbound shipping services more appealing to online customers.
It has added in-store pickup, added Amazon Prime Day, and offered Amazon Prime members free shipping and delivery services in select markets.
Customers who use Amazon Prime can also pay Amazon’s shipping fees on their Amazon orders, and the company also plans to charge customers more if they choose to use Prime Day.
Amazon plans to expand the service out to other countries in the coming months, including India, Indonesia, China and Mexico, and is expected to add more fulfillment centers in the future.